There are some basic keyword usage rules you should follow to get started. Unique keywords should be employed on each page of your site in the areas that bots and humans normally look to reassure them that you have what they're after. This includes both the title tag and the body of your content, which leads to an important point: the pitfalls of clickbait. You may believe you're enticing more clicks by offering tantalizingly vague titles for your content, but by disguising what the page is actually about, you're opting out of some of the power of keywords.
NOTE, in 2019, the HTML title element you choose for your page, may not be what Google chooses to include in your SERP snippet. The search snippet title and description is very much QUERY & DEVICE dependant these days. Google often chooses what it thinks is the most relevant title for your search snippet, and it can use information from your page, or in links to that page, to create a very different SERP snippet title.
Who is in your target market? - SEO today is not about just grabbing as much traffic as possible, but instead attracting high-value visitors interested in what you offer. In terms of demographics, what is your market searching for? How are they performing web searches? Where are they located? The more specific your answers, the more valuable your investments in SEO become. Google Analytics is a good place to start your investigations!

A page title that is highly relevant to the page it refers to will maximise usability, search engine ranking performance and user experience ratings as Google measures these. It will probably be displayed in a web browser’s window title bar, bookmarks and in clickable search snippet links used by Google, Bing & other search engines. The title element is the “crown” of a web page with important keyword phrase featuring AT LEAST ONCE within it.
Being ‘relevant’ comes down to keywords & key phrases – in domain names, URLs, Title Elements, the number of times they are repeated in text on the page, text in image alt tags, rich markup and importantly in keyword links to the page in question. If you are relying on manipulating hidden elements on a page to do well in Google, you’ll probably trigger spam filters. If it is ‘hidden’ in on-page elements – beware relying on it too much to improve your rankings.
Congrats Floyd! To answer your question: a big part of the success depends on how much your content replaces the old content… or is a good fit for that page in general. In the example I gave, my CRO guide wasn’t 1:1 replacement for the dead link. But it did make sense for people to add it to their pages because they tended to be “list of CRO resources” type things. Hope that helps.
While you can often start with a keyword and create a piece of content around that term, sometimes your content already exists, and you need to figure out how to match it to keywords. To do this, create what's known as a "content to keyword map." Creating this map can help you understand the impact of your existing content and identify weak links or gaps that need filling.
Many search engine marketers think who you link out to (and who links to you) helps determine a topical community of sites in any field or a hub of authority. Quite simply, you want to be in that hub, at the centre if possible (however unlikely), but at least in it. I like to think of this one as a good thing to remember in the future as search engines get even better at determining topical relevancy of pages, but I have never actually seen any granular ranking benefit (for the page in question) from linking out.
Google knows who links to you, the “quality” of those links, and whom you link to. These – and other factors – help ultimately determine where a page on your site ranks. To make it more confusing – the page that ranks on your site might not be the page you want to rank, or even the page that determines your rankings for this term. Once Google has worked out your domain authority – sometimes it seems that the most relevant page on your site Google HAS NO ISSUE with will rank.
If you have original, quality content on a site, you also have a chance of generating inbound quality links (IBL). If your content is found on other websites, you will find it hard to get links, and it probably will not rank very well as Google favours diversity in its results. If you have original content of sufficient quality on your site, you can then let authority websites – those with online business authority – know about it, and they might link to you – this is called a quality backlink.
There used to be a time where you could add a lot of keywords to your pages and posts, do some old-fashioned keyword stuffing, and you’d rank in search engines. But a text with a lot of the same keywords in it is not a pleasant read. And because users find this kind of copy terrible to read, Google finds it terrible too. That’s why ranking in Google by doing keyword stuffing, fortunately, became hard to do.
QUOTE: “Some pages load with content created by the webmaster, but have an error message or are missing MC. Pages may lack MC for various reasons. Sometimes, the page is “broken” and the content does not load properly or at all. Sometimes, the content is no longer available and the page displays an error message with this information. Many websites have a few “broken” or non-functioning pages. This is normal, and those individual non-functioning or broken pages on an otherwise maintained site should be rated Low quality. This is true even if other pages on the website are overall High or Highest quality.” Google
QUOTE: “How do I move from one domain to another domain and try to preserve the rankings as best as possible?…do a 301 permanent redirect to the new location (assuming that you’re you’re moving for all time and eternity so this is the good case for a permanent or 301 redirect if you were planning to undo this later or it’s temporary then you’d use a 302 redirect)…. search engines should be able to follow the trail of all the 301 redirects” Matt Cutts, Google
Websites that have extremely negative or malicious reputations. Also use the Lowest rating for violations of the Google Webmaster Quality Guidelines. Finally, Lowest+ may be used both for pages with many low-quality characteristics and for pages whose lack of a single Page Quality characteristic makes you question the true purpose of the page. Important: Negative reputation is sufficient reason to give a page a Low quality rating. Evidence of truly malicious or fraudulent behavior warrants the Lowest rating.
Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
After trying a lot (10+ years of experience) SE ranking stands out on top of others because it combines everything we need for our clients. We do only provide the client with rankings, but also with the potential traffic (and revenue) of those ranking when they hit top 3 in Google. The tool let us provide the client with in depth analysis of the technical stuff ánd a marketing plan tool, so we can set goals and follow a checklist of monthly activities. And to top it all off it’s fully whitelabel.
Capturing and keeping attention is one of the hardest parts of our job today. Fact: It's just going to get harder with the advent of new technology and conversational interfaces. In the brave new world we're stepping into, the key questions are: How do we get discovered? How can we delight our audiences? And how can we grow revenue for our clients? Watch this session to learn how to make your marketing and advertising efforts something people are going to want to consume.

OBSERVATION – You can have the content and the links – but if your site falls short on even a single user satisfaction signal (even if it is picked up by the algorithm, and not a human reviewer) then your rankings for particular terms could collapse – OR – rankings can be held back – IF Google thinks your organisation, with its resources, or ‘reputation, should be delivering a better user experience to users.
QUOTE: “Ultimately, you just want to have a really great site people love. I know it sounds like a cliché, but almost [all of] what we are looking for is surely what users are looking for. A site with content that users love – let’s say they interact with content in some way – that will help you in ranking in general, not with Panda. Pruning is not a good idea because with Panda, I don’t think it will ever help mainly because you are very likely to get Panda penalized – Pandalized – because of low-quality content…content that’s actually ranking shouldn’t perhaps rank that well. Let’s say you figure out if you put 10,000 times the word “pony” on your page, you rank better for all queries. What Panda does is disregard the advantage you figure out, so you fall back where you started. I don’t think you are removing content from the site with potential to rank – you have the potential to go further down if you remove that content. I would spend resources on improving content, or, if you don’t have the means to save that content, just leave it there. Ultimately people want good sites. They don’t want empty pages and crappy content. Ultimately that’s your goal – it’s created for your users.” Gary Illyes, Google 2017
Many think that Google won’t allow new websites to rank well for competitive terms until the web address “ages” and acquires “trust” in Google – I think this depends on the quality of the incoming links. Sometimes your site will rank high for a while then disappears for months. A “honeymoon period” to give you a taste of Google traffic, perhaps, or a period to better gauge your website quality from an actual user perspective.
Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
Optimizing the page for keywords is quite simple if we follow the basics mentioned in this article. As said above, use keywords in URL, meta description, Title and headings. I think it doesn’t matter how many times we use keyword in a page, but where we use keywords matters. In the blog content we can use LSI keywords which are probably the best keyword ranking approach in 2018.
Many think that Google won’t allow new websites to rank well for competitive terms until the web address “ages” and acquires “trust” in Google – I think this depends on the quality of the incoming links. Sometimes your site will rank high for a while then disappears for months. A “honeymoon period” to give you a taste of Google traffic, perhaps, or a period to better gauge your website quality from an actual user perspective.
I think the anchor text links in internal navigation is still valuable – but keep it natural. Google needs links to find and help categorise your pages. Don’t underestimate the value of a clever internal link keyword-rich architecture and be sure to understand for instance how many words Google counts in a link, but don’t overdo it. Too many links on a page could be seen as a poor user experience. Avoid lots of hidden links in your template navigation.

Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a "process" involving manipulation of keywords and not a "marketing service."


With my experience, about 65% of my traffic comes from search engines, & the rest is from social sites that include referrals & direct traffic. Communicating with similar kind of blogger is the best way to get traffic. It’s just like going to relevant sites comes under the micro niche site to you and ultimately making you get the direct quality traffic to you. Anyhow, it will then affect our keyword ranking and PageRank according to the Google guidelines. To get higher search rankings, you need not only focus on SEO but other factors to make you drive more attention to readers online. Thanks for this page, that will help me a lot and for other newbies too…

Google, in many instances, would rather send long-tail search traffic, like users using mobile VOICE SEARCH, for instance, to high-quality pages ABOUT a concept/topic that explains relationships and connections between relevant sub-topics FIRST, rather than to only send that traffic to low-quality pages just because they have the exact phrase on the page.

Don’t break Google’s trust – if your friend betrays you, depending on what they’ve done, they’ve lost trust. Sometimes that trust has been lost altogether. If you do something Google doesn’t like such as manipulate it in a way it doesn’t want, you will lose trust, and in some cases, lose all trust (in some areas). For instance, your pages might be able to rank, but your links might not be trusted enough to vouch for another site. DON’T FALL OUT WITH GOOGLE OVER SOMETHING STUPID
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Websites that have extremely negative or malicious reputations. Also use the Lowest rating for violations of the Google Webmaster Quality Guidelines. Finally, Lowest+ may be used both for pages with many low-quality characteristics and for pages whose lack of a single Page Quality characteristic makes you question the true purpose of the page. Important: Negative reputation is sufficient reason to give a page a Low quality rating. Evidence of truly malicious or fraudulent behavior warrants the Lowest rating.
Google knows who links to you, the “quality” of those links, and whom you link to. These – and other factors – help ultimately determine where a page on your site ranks. To make it more confusing – the page that ranks on your site might not be the page you want to rank, or even the page that determines your rankings for this term. Once Google has worked out your domain authority – sometimes it seems that the most relevant page on your site Google HAS NO ISSUE with will rank.
QUOTE: “We do use it for ranking, but it’s not the most critical part of a page. So it’s not worthwhile filling it with keywords to hope that it works that way. In general, we try to recognise when a title tag is stuffed with keywords because that’s also a bad user experience for users in the search results. If they’re looking to understand what these pages are about and they just see a jumble of keywords, then that doesn’t really help.” John Mueller, Google 2016
Submit website to directories (limited use). Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/adsense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.
Search engines use complex mathematical algorithms to interpret which websites a user seeks. In this diagram, if each bubble represents a website, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links "carry through", such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: Percentages are rounded.
Analysis is the key to SEO – Monitoring your ranking on search engines is key to getting better results. Start by tracking the most important website metrics to set a baseline for your performance. Make small content changes and see if you notice a boost in your site traffic or rankings. Avoid making several unrelated changes simultaneously so you can always keep track of what was responsible for improved performance.
While that theory is sound (when focused on a single page, when the intent is to deliver utility content to a Google user) using old school SEO techniques on especially a large site spread out across many pages seems to amplify site quality problems, after recent algorithm changes, and so this type of optimisation without keeping an eye on overall site quality is self-defeating in the long run.
Moz Keyword Explorer - Input a keyword in Keyword Explorer and get information like monthly search volume and SERP features (like local packs or featured snippets) that are ranking for that term. The tool extracts accurate search volume data by using live clickstream data. To learn more about how we're producing our keyword data, check out Announcing Keyword Explorer.
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