Brian, I own and operate a small business in Florida (website below). I had someone build my site. I hired someone in Cambodia (they were referred) to do some SEO work on the site. They made some changes and stopped responding. I received some error message from Google saying my sight may not be seen on search engines. I have no idea how to fix it. My traffic was good, not great but seems to have nose dived. When I watch these videos and login to WordPress I am completely overwhelmed. If this sight doesn’t start producing soon it may put me out of business. Are you for hire or can you refer me to someone at least to make whatever fixes are necessary? Thanks 🙂 Hope to hear from you soon.

At my comapny, Wpromote, we use this tool to help shape overall content strategies. Continuing with the dog food example, we can see that ratings, comparison, and reviews all were all grouped as closely related to dog food in general, implying that people that are searching for dog food are very interested in the comparison and review side of things. So from a content strategy perspective, it would be a very powerful takeaway to include a heavy emphasis on customer ratings, third-party reviews, and side by side comparisons to help the consumers make their dog food selections while shopping on our site.
Congrats Floyd! To answer your question: a big part of the success depends on how much your content replaces the old content… or is a good fit for that page in general. In the example I gave, my CRO guide wasn’t 1:1 replacement for the dead link. But it did make sense for people to add it to their pages because they tended to be “list of CRO resources” type things. Hope that helps.

Ever since its April 2015 update, Google is now taking the user's mobile experience into consideration in its search results. This means that when a user is doing a search on a mobile device, Google's search results will favor websites that are mobile friendly over the ones that aren't. If you want to capture that mobile search audience, you will need to have a mobile version of your website in addition to your desktop version.


Capturing and keeping attention is one of the hardest parts of our job today. Fact: It's just going to get harder with the advent of new technology and conversational interfaces. In the brave new world we're stepping into, the key questions are: How do we get discovered? How can we delight our audiences? And how can we grow revenue for our clients? Watch this session to learn how to make your marketing and advertising efforts something people are going to want to consume.


If you use the wrong keywords, you’ll never get the visitors you want or need, because your text doesn’t match what your potential audience is searching for. But if you do use the keywords people are searching for, your business can thrive. So if you see it like that, your keywords should reflect what your audience is searching for. With the wrong keywords, you’ll end up with the wrong audience, or none at all. That’s why having the right keywords is really important.

NOTE, in 2019, the HTML title element you choose for your page, may not be what Google chooses to include in your SERP snippet. The search snippet title and description is very much QUERY & DEVICE dependant these days. Google often chooses what it thinks is the most relevant title for your search snippet, and it can use information from your page, or in links to that page, to create a very different SERP snippet title.


We’ve combined the most important SEO techniques and created an advanced platform that’ll get you noticed online. Working together and learning from each other is the way SEO should be, and our local team of Leicester based specialists work hard to ensure this happens. Most importantly, it’s an affordable digital marketing solution for today’s busy entrepreneurs. Our unique approach to SEO allows users to take full control of their digital marketing whilst supported by an experienced team.
Google and Bing use a crawler (Googlebot and Bingbot) that spiders the web looking for new links to find. These bots might find a link to your homepage somewhere on the web and then crawl and index the pages of your site if all your pages are linked together. If your website has an XML sitemap, for instance, Google will use that to include that content in its index. An XML sitemap is INCLUSIVE, not EXCLUSIVE.  Google will crawl and index every single page on your site – even pages out with an XML sitemap.

"I wanted to thank you guys for everything you've done for my company. When I first went to Curt for help about a 1.5 years ago, I was a very tiny company. We're now doing about 1500 jobs a month, and I give a lot of credit to you guys for the exposure. It's been life changing for me. I was working 12 hour days, 7 days a week for 2 years. I am finally able to back off some because I can afford office help as well. Thanks for being so great at what you do. I still don't know what that is exactly, but thanks for doing it so well."
QUOTE: “They follow the forms you gather data you do so and so and so forth but they don’t get any laws they don’t haven’t found out anything they haven’t got anywhere yet maybe someday they will but it’s not very well developed but what happens is an even more mundane level we get experts on everything that sound like this sort of scientific expert they they’re not scientist is a typewriter and they make up something.”  Richard Feynman, Physicist
Onsite, consider linking to your other pages by linking to pages within main content text. I usually only do this when it is relevant – often, I’ll link to relevant pages when the keyword is in the title elements of both pages. I don’t go in for auto-generating links at all. Google has penalised sites for using particular auto link plugins, for instance, so I avoid them.
QUOTE:  Each piece of duplication in your on-page SEO strategy is ***at best*** wasted opportunity. Worse yet, if you are aggressive with aligning your on page heading, your page title, and your internal + external link anchor text the page becomes more likely to get filtered out of the search results (which is quite common in some aggressive spaces). Aaron Wall, 2009
QUOTE: “The score is determined from quantities indicating user actions of seeking out and preferring particular sites and the resources found in particular sites. *****A site quality score for a particular site**** can be determined by computing a ratio of a numerator that represents user interest in the site as reflected in user queries directed to the site and a denominator that represents user interest in the resources found in the site as responses to queries of all kinds The site quality score for a site can be used as a signal to rank resources, or to rank search results that identify resources, that are found in one site relative to resources found in another site.” Navneet Panda, Google Patent
QUOTE: “high quality content is something I’d focus on. I see lots and lots of SEO blogs talking about user experience, which I think is a great thing to focus on as well. Because that essentially kind of focuses on what we are trying to look at as well. We want to rank content that is useful for (Google users) and if your content is really useful for them, then we want to rank it.” John Mueller, Google 2016

QUOTE: ‘To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.


In short, nobody is going to advise you to create a poor UX, on purpose, in light of Google’s algorithms and human quality raters who are showing an obvious interest in this stuff. Google is rating mobile sites on what it classes is frustrating UX – although on certain levels what Google classes as ‘UX’ might be quite far apart from what a UX professional is familiar with in the same ways as Google’s mobile rating tools differ from, for instance,  W3c Mobile testing tools.

So you have a new site. You fill your home page meta tags with the 20 keywords you want to rank for – hey, that’s what optimisation is all about, isn’t it? You’ve just told Google by the third line of text what to filter you for. The meta name=”Keywords” was actually originally for words that weren’t actually on the page that would help classify the document.

I like the competition analysis tools, it provides paid and organic data, which gives me an idea on how to catch up and outrank the immediate competition for my clients. It also provides data for the potential traffic, which helps show clients the potential gains of the campaign. And with the marketing plan, I know what needs to be improved in order to get results for my clients.
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[18][19] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[20] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.
"I wanted to thank you guys for everything you've done for my company. When I first went to Curt for help about a 1.5 years ago, I was a very tiny company. We're now doing about 1500 jobs a month, and I give a lot of credit to you guys for the exposure. It's been life changing for me. I was working 12 hour days, 7 days a week for 2 years. I am finally able to back off some because I can afford office help as well. Thanks for being so great at what you do. I still don't know what that is exactly, but thanks for doing it so well."

There are a lot of definitions of SEO (spelled Search engine optimisation in the UK, Australia and New Zealand, or search engine optimization in the United States and Canada) but organic SEO in 2019 is still mostly about getting free traffic from Google, the most popular search engine in the world (and almost the only game in town in the UK in 2019):
“Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.
As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
Wow! This was so helpful to me. I am new to the blogging world and have been feeling really frustrated and discouraged because I lacked the knowledge of getting my post to rank in search engines. I know there is a lot more I still need to learn but this has layed a foundation for me. I am bookmarking it so I can return and read it again. Thank you for writing!
×