I used to think it could take more to get a subfolder trusted than say an individual file and I guess this sways me to use files on most websites I created (back in the day). Once subfolders are trusted, it’s 6 or half a dozen, what the actual difference is in terms of ranking in Google – usually, rankings in Google are more determined by how RELEVANT or REPUTABLE a page is to a query.
Anchor Text is the visible text on a link or button that you can click on. Google uses this text to determine what the linked page is about. For example, if you set "Learn More About Bike Repairs" as the Anchor Text for the link that goes to your repairs page, it tells Google that the linked page is most likely about bike repairs. When building your site with our site builder, make your Anchor Text as descriptive as possible and avoid using generic Anchor Text like "Click Here" as this doesn't help Google categorize your pages whatsoever.
Forget whether or not to put your keyword in it, make it relevant to a searcher and write it for humans, not search engines. If you want to have this 20-word meta description which accurately describes the page you have optimised (for one or two keyword phrases) when people use Google to search, make sure the keyword is in there. There is more likelihood it will be used by Google as your snippet description in SERPs.
“Easy Internet Services have up to this point been an amazing company to work with. The mark of truly good customer service comes from someone not just going above and beyond their required line of duties, but them being happy to do so. In my eyes this description perfectly encapsulates how I feel about SEO Rankings. I have engaged them to redesign my website, which they have done an amazing job of. It is beautiful and functional. In addition to this I have asked them to do my SEO (Search Engine Optimisation) and have seen rapid results. I have total faith that in the near future they will have me at the top of my desired search terms. they are fast, efficient, friendly, very well priced and the proprietors of functional, effective and beautiful work. You will not go wrong putting the desires and dreams for your business in their hands.”
I’ve got by, by thinking external links to other sites should probably be on single pages deeper in your site architecture, with the pages receiving all your Google Juice once it’s been “soaked up” by the higher pages in your site structure (the home page, your category pages). This tactic is old school but I still follow it. I don’t need to think you need to worry about that, too much, in 2019.
Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a "process" involving manipulation of keywords and not a "marketing service."

If you use the wrong keywords, you’ll never get the visitors you want or need, because your text doesn’t match what your potential audience is searching for. But if you do use the keywords people are searching for, your business can thrive. So if you see it like that, your keywords should reflect what your audience is searching for. With the wrong keywords, you’ll end up with the wrong audience, or none at all. That’s why having the right keywords is really important.

When you write a page title, you have a chance right at the beginning of the page to tell Google (and other search engines) if this is a spam site or a quality site – such as – have you repeated the keyword four times or only once? I think title tags, like everything else, should probably be as simple as possible, with the keyword once and perhaps a related term if possible.
With my experience, about 65% of my traffic comes from search engines, & the rest is from social sites that include referrals & direct traffic. Communicating with similar kind of blogger is the best way to get traffic. It’s just like going to relevant sites comes under the micro niche site to you and ultimately making you get the direct quality traffic to you. Anyhow, it will then affect our keyword ranking and PageRank according to the Google guidelines. To get higher search rankings, you need not only focus on SEO but other factors to make you drive more attention to readers online. Thanks for this page, that will help me a lot and for other newbies too…

And so on and so on. The point of this step isn't to come up with your final list of keyword phrases. You just want to end up with a brain dump of phrases you think potential customers might use to search for content related to that particular topic bucket. We'll narrow the lists down later in the process so you don't have something too unwieldy. Once you have your final list, there are several data-driven tools available to you for finding out which keywords you're most likely to rank well for. 


QUOTE: “For the mostpart it should be fine I think the the tricky part that you need to be careful about is more around doorway pages in the sense that if all of these pages end up with the same business then that can look a lot like a doorway page but like just focusing on the content duplication part that’s something that for the most part is fine what will happen there is will index all of these pages separately because from  from a kind of holistic point of view these pages are unique they have unique content on them they might have like chunks of text on them which are duplicated but on their own these pages are unique so we’ll index them separately and in the search results when someone is searching for something generic and we don’t know which of these pages are the best ones we’ll pick one of these pages and show that to the user and filter out the other variations of that that page so for example if someone in Ireland is just looking for dental bridges and you have a bunch of different pages for different kind of clinics that offer the service and probably will pick one of those pages and show those in the search results and filter out the other ones.
Most people search on mobile devices - You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. If you’re unsure how your website measures up, enter your site’s URL in Google's Mobile-Friendly Test.
Naturally, business owners want to rank for lots of keywords in organic listings with their website. The challenge for webmasters and SEO is that Google doesn’t want business owners to rank for lots of keywords using autogenerated content especially when that produces A LOT of pages on a website using (for instance) a list of keyword variations page-to-page.

In the last year, Google and Bing have both indicated a shift to entity-based search results as part of their evolution. Google has unscored this point with rich snippets and Knowledge Graph, and Bing has now upped the ante on personal search results with Bing Snapshots. Find out how you can adopt strategies to stay ahead of the curve in the new world of semantic search results.
Site. Migration. No two words elicit more fear, joy, or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements, and compromises forged through hallway chats. ... The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off. Learn more in this video!
Basically, SEO keyword research should be an ongoing and ever-evolving part of your job as a marketer. Old keywords need to be reevaluated periodically, and high-volume, competitive keywords (or “head” keywords, as opposed to long-tailed keywords) can often be usefully replaced or augmented with longer, more specific phrases designed not to bring in just any visitor but exactly the right visitors. (Who visits your site – particularly if they’re people who are actively looking for your services – is at least as important as how many people visit.)
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