When it comes to search engine marketing, there may be no larger misnomer, no more archaic term than the ubiquitous keyword. In my view, there should be an official migration to the more accurate term keyphrase, but for now I will be forced to use what I consider to be an inaccurate term. My frustration with this term is that it quite simply implies a single word, which is rarely the strategy that we employ when doing keyword research and selection in the service of PPC and SEO campaigns.

But essentially the idea there is that this is a good representative of the the content from your website and that’s all that we would show to users on the other hand if someone is specifically looking for let’s say dental bridges in Dublin then we’d be able to show the appropriate clinic that you have on your website that matches that a little bit better so we’d know dental bridges is something that you have a lot on your website and Dublin is something that’s unique to this specific page so we’d be able to pull that out and to show that to the user like that so from a pure content duplication point of view that’s not really something I totally worry about.
QUOTE: “Returning a code other than 404 or 410 for a non-existent page (or redirecting users to another page, such as the homepage, instead of returning a 404) can be problematic. Firstly, it tells search engines that there’s a real page at that URL. As a result, that URL may be crawled and its content indexed. Because of the time Googlebot spends on non-existent pages, your unique URLs may not be discovered as quickly or visited as frequently and your site’s crawl coverage may be impacted (also, you probably don’t want your site to rank well for the search query” GOOGLE
QUOTE: “7.4.3 Automatically ­Generated Main Content Entire websites may be created by designing a basic template from which hundreds or thousands of pages are created, sometimes using content from freely available sources (such as an RSS feed or API). These pages are created with no or very little time, effort, or expertise, and also have no editing or manual curation. Pages and websites made up of auto­generated content with no editing or manual curation, and no original content or value added for users, should be rated Lowest.” Google Search Quality Evaluator Guidelines 2017
Brian, I own and operate a small business in Florida (website below). I had someone build my site. I hired someone in Cambodia (they were referred) to do some SEO work on the site. They made some changes and stopped responding. I received some error message from Google saying my sight may not be seen on search engines. I have no idea how to fix it. My traffic was good, not great but seems to have nose dived. When I watch these videos and login to WordPress I am completely overwhelmed. If this sight doesn’t start producing soon it may put me out of business. Are you for hire or can you refer me to someone at least to make whatever fixes are necessary? Thanks 🙂 Hope to hear from you soon.
QUOTE: “I don’t think we even see what people are doing on your website if they’re filling out forms or not if they’re converting to actually buying something so if we can’t really see that then that’s not something that we’d be able to take into account anyway. So from my point of view that’s not something I’d really treat as a ranking factor. Of course if people are going to your website and they’re filling out forms or signing up for your service or for a newsletter then generally that’s a sign that you’re doing the right things.”. John Mueller, Google 2015
Ever since its April 2015 update, Google is now taking the user's mobile experience into consideration in its search results. This means that when a user is doing a search on a mobile device, Google's search results will favor websites that are mobile friendly over the ones that aren't. If you want to capture that mobile search audience, you will need to have a mobile version of your website in addition to your desktop version.
Optimizing a website may involve editing its content, adding content, and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines like Google ,Yahoo etc.[citation needed] Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3]
QUOTE: “As the Googlebot does not see [the text in the] the images directly, we generally concentrate on the information provided in the “alt” attribute. Feel free to supplement the “alt” attribute with “title” and other attributes if they provide value to your users! So for example, if you have an image of a puppy (these seem popular at the moment ) playing with a ball, you could use something like “My puppy Betsy playing with a bowling ball” as the alt-attribute for the image. If you also have a link around the image, pointing a large version of the same photo, you could use “View this image in high-resolution” as the title attribute for the link.”

Wow! This was so helpful to me. I am new to the blogging world and have been feeling really frustrated and discouraged because I lacked the knowledge of getting my post to rank in search engines. I know there is a lot more I still need to learn but this has layed a foundation for me. I am bookmarking it so I can return and read it again. Thank you for writing!
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