When I think ‘Google-friendly’ these days – I think a website Google will rank top, if popular and accessible enough, and won’t drop like a f*&^ing stone for no apparent reason one day, even though I followed the Google SEO starter guide to the letter….. just because Google has found something it doesn’t like – or has classified my site as undesirable one day.
Social media has a pivotal role – Last but not least, social media is an evolving platform that has changed from a basic communication platform to a highly profitable marketing channel. Many users start their searches on social media and make their way to a business’s site. Sharing up-to-date, engaging, and personalized content will attract more people to your profile, and eventually to your website.
A poor 404 page and user interaction with it, can only lead to a ‘poor user experience’ signal at Google’s end, for a number of reasons. I will highlight a poor 404 page in my audits and actually programmatically look for signs of this issue when I scan a site. I don’t know if Google looks at your site that way to rate it e.g. algorithmically determines if you have a good 404 page – or if it is a UX factor, something to be taken into consideration further down the line – or purely to get you thinking about 404 pages (in general) to help prevent Google wasting resources indexing crud pages and presenting poor results to searchers. I think rather that any rating would be a second order scoring including data from user activity on the SERPs – stuff we as SEO can’t see.
We’ve combined the most important SEO techniques and created an advanced platform that’ll get you noticed online. Working together and learning from each other is the way SEO should be, and our local team of Leicester based specialists work hard to ensure this happens. Most importantly, it’s an affordable digital marketing solution for today’s busy entrepreneurs. Our unique approach to SEO allows users to take full control of their digital marketing whilst supported by an experienced team.

How do you figure out what keywords your competitors are ranking for, you ask? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, SEMrush allows you to run a number of free reports that show you the top keywords for the domain you enter. This is a quick way to get a sense of the types of terms your competitors are ranking for.
Experience can educate you when a page is high-quality and yet receives no traffic. If the page is thin, but is not manipulative, is indeed ‘unique’ and delivers on a purpose with little obvious detectable reason to mark it down, then you can say it is a high-quality page – just with very little search demand for it. Ignored content is not the same as ‘toxic’ content.

QUOTE: “If you want to stop spam, the most straight forward way to do it is to deny people money because they care about the money and that should be their end goal. But if you really want to stop spam, it is a little bit mean, but what you want to do, is sort of break their spirits. There are lots of Google algorithms specifically designed to frustrate spammers. Some of the things we do is give people a hint their site will drop and then a week or two later, their site actually does drop. So they get a little bit more frustrated. So hopefully, and we’ve seen this happen, people step away from the dark side and say, you know what, that was so much pain and anguish and frustration, let’s just stay on the high road from now on.” Matt Cutts, Google 2013

Keyword research tells you what topics people care about and, assuming you use the right SEO tool, how popular those topics actually are among your audience. The operative term here is topics -- by researching keywords that are getting a high volume of searches per month, you can identify and sort your content into topics that you want to create content on. Then, you can use these topics to dictate which keywords you look for and target.
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Let's say, for example, you're researching the keyword "how to start a blog" for an article you want to create. "Blog" can mean a blog post or the blog website itself, and what a searcher's intent is behind that keyword will influence the direction of your article. Does the searcher want to learn how to start an individual blog post? Or do they want to know how to actually launch a website domain for the purposes of blogging? If your content strategy is only targeting people interested in the latter, you'll need to make sure of the keyword's intent before committing to it.

The reality in 2019 is that if Google classifies your duplicate content as THIN content, or MANIPULATIVE BOILER-PLATE or NEAR DUPLICATE ‘SPUN’ content, then you probably DO have a severe problem that violates Google’s website performance recommendations and this ‘violation’ will need ‘cleaned’ up – if – of course – you intend to rank high in Google.
Critics will point out the higher the cost of expert SEO, the more cost-effective Adwords becomes, but Adwords will only get more expensive, too. At some point, if you want to compete online, your going to HAVE to build a quality website, with a unique offering to satisfy returning visitors – the sooner you start, the sooner you’ll start to see results.

Hi Noya, all the info suggests that dwell time IS taken into account in search ranking, and we know that Google measures time on page and bounce rate in Analytics, too. Plus the search engine gets smarter all the time. With the machine learning component of RankBrain, we wouldn’t be surprised if Google can tell the difference between sites where visitors stick around, bounces where the visitor gets an answer immediately, and bounces where the visitor keeps searching.


Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.
Most people search on mobile devices - You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. If you’re unsure how your website measures up, enter your site’s URL in Google's Mobile-Friendly Test.
Sometimes, Google turns up the dial on demands on ‘quality’, and if your site falls short, a website traffic crunch is assured. Some sites invite problems ignoring Google’s ‘rules’ and some sites inadvertently introduce technical problems to their site after the date of a major algorithm update and are then impacted negatively by later refreshes of the algorithm.

Ego and assumptions led me to choose the wrong keywords for my own site. How did I spend three years optimizing my site and building links to finally crack the top three for six critical keywords, only to find out that I wasted all that time? However, in spite of targeting the wrong words, Seer grew the business. In this presentation, Will shows you the mistakes made and share with you the approaches that can help you build content that gets you thanked.
QUOTE: “Shopping or financial transaction pages: webpages which allow users to make purchases, transfer money, pay bills, etc. online (such as online stores and online banking pages)…..We have very high Page Quality rating standards for YMYL pages because low-quality YMYL pages could potentially negatively impact users’ happiness, health, or wealth.“
The last time I looked Google displayed as many characters as it can fit into a block element that’s about 600px wide and doesn’t exceed 1 line of text (on desktop). So – THERE IS NO BEST PRACTICE AMOUNT OF CHARACTERS any SEO could lay down as exact best practice to GUARANTEE a title will display, in full in Google, at least, as the search snippet title, on every device. Ultimately – only the characters and words you use will determine if your entire page title will be seen in a Google search snippet.
Mobile-first design has been a best practice for a while, and Google is finally about to support it with mobile-first indexing. Learn how mobile-first indexing will give digital marketers their first real swing at influencing Google’s new AI (Artificial Intelligence) landscape. Marketers who embrace an accurate understanding of mobile-first indexing could see a huge first-mover advantage, similar to the early days of the web, and we all need to be prepared.
Domain authority is an important ranking phenomenon in Google. Nobody knows exactly how Google calculates, ranks and rates the popularity, reputation, intent or trust of a website, outside of Google, but when I write about domain authority I am generally thinking of sites that are popular, reputable and trusted – all of which can be faked, of course.
Domain authority is an important ranking phenomenon in Google. Nobody knows exactly how Google calculates, ranks and rates the popularity, reputation, intent or trust of a website, outside of Google, but when I write about domain authority I am generally thinking of sites that are popular, reputable and trusted – all of which can be faked, of course.

As much as we love our work, we’re equally passionate about ROI. Dallas’ #1 SEO team focuses on increasing site traffic. We also manage your online ad spend on both mobile and desktop, on an expert level – from search and display ads to Facebook, Instagram, LinkedIn and more. Dallas SEO Dogs supports SEO and online advertising with conversion optimization, improving the chances that visitors become paying customers.
QUOTE: “Some pages load with content created by the webmaster, but have an error message or are missing MC. Pages may lack MC for various reasons. Sometimes, the page is “broken” and the content does not load properly or at all. Sometimes, the content is no longer available and the page displays an error message with this information. Many websites have a few “broken” or non-functioning pages. This is normal, and those individual non-functioning or broken pages on an otherwise maintained site should be rated Low quality. This is true even if other pages on the website are overall High or Highest quality.” Google
For example, let’s say you were running the website of an online pet store. You might be wise to create one keyword grouping for all your dog-related products, then one for all of your parakeet-related projects, etc. The next step would be to segment each individual group into smaller subgroups (parakeet cages, parakeet toys, parakeet snacks) and then even smaller groups for each type of product (low-fat parakeet snacks, luxury parakeet snacks… you get the idea). Now your pet store can create individual pages optimized for each small keyword group.
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