Great content is a critical component of everything we do. From blogging and site content to compelling social and PPC copy, Dallas SEO Dogs’ content writers improve client credibility and establish them as authorities in their business. Presenting your organization in a way that attracts and maintains interest affects search rankings, engagement, leads and conversions. That’s what content marketing is the most important aspect of our overall strategy.


QUOTE: “I’ve got a slide here where I show I think 8 different URLs you know every single one of these URLs could return completely different content in practice we as humans whenever we look at ‘www.example.com’ or just regular ‘example.com’ or example.com/index or example.com/home.asp we think of it as the same page and in practice it usually is the same page so technically it doesn’t have to be but almost always web servers will return the same content for like these 8 different versions of the URL so that can cause a lot of problems in search engines if rather than having your backlinks all go to one page instead it’s split between (the versions) and it’s a really big headache….how do people fix this well …. the canonical link element” Matt Cutts, Google
Flash is a propriety plug-in created by Macromedia to infuse (albeit) fantastically rich media for your websites. The W3C advises you avoid the use of such proprietary technology to construct an entire site. Instead, build your site with CSS and HTML ensuring everyone, including search engine robots, can sample your website content. Then, if required, you can embed media files such as Flash in the HTML of your website.
Google WILL classify your site when it crawls and indexes your site – and this classification can have a DRASTIC effect on your rankings. It’s important for Google to work out WHAT YOUR ULTIMATE INTENT IS – do you want to be classified as a thin affiliate site made ‘just for Google’, a domain holding page or a small business website with a real purpose? Ensure you don’t confuse Google in any way by being explicit with all the signals you can – to show on your website you are a real business, and your INTENT is genuine – and even more important today – FOCUSED ON SATISFYING A VISITOR.

One thing Google has indicated it likes to do is penalize sites or stores or companies that consistently have poor reviews, so if you have many poor reviews, in time Google is going to figure out not to show your site in their rankings because Google doesn’t want to show those sites to their searchers. So prove to Google’s algorithm that you are trustworthy. Get other highly authoritative websites to link to you. Get newspaper articles, get industry links, get other trusted sites to link to you: partners, vendors, happy customers—get them to link to your website to show that you are highly credible and trustworthy.


QUOTE: “Starting April 21 (2015), we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices”. GOOGLE
In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system which punishes sites whose content is not unique.[36] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[37] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[38] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of 'Conversational Search' where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words [39]. With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.
NOTE, in 2019, the HTML title element you choose for your page, may not be what Google chooses to include in your SERP snippet. The search snippet title and description is very much QUERY & DEVICE dependant these days. Google often chooses what it thinks is the most relevant title for your search snippet, and it can use information from your page, or in links to that page, to create a very different SERP snippet title.
If you use the wrong keywords, you’ll never get the visitors you want or need, because your text doesn’t match what your potential audience is searching for. But if you do use the keywords people are searching for, your business can thrive. So if you see it like that, your keywords should reflect what your audience is searching for. With the wrong keywords, you’ll end up with the wrong audience, or none at all. That’s why having the right keywords is really important.
Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider downloading a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.
When Google trusts you it’s because you’ve earned its trust to help it satisfy its users in the quickest and most profitable way possible. You’ve helped Google achieve its goals. It trusts you and it will reward you with higher rankings. Google will list “friends” it trusts the most (who it knows to be reputable in a particular topic) at the top of SERPs.
Don’t underestimate these less popular keywords. Long tail keywords with lower search volume often convert better, because searchers are more specific and intentional in their searches. For example, a person searching for "shoes" is probably just browsing. On the other hand, someone searching for "best price red womens size 7 running shoe" practically has their wallet out!

Capturing and keeping attention is one of the hardest parts of our job today. Fact: It's just going to get harder with the advent of new technology and conversational interfaces. In the brave new world we're stepping into, the key questions are: How do we get discovered? How can we delight our audiences? And how can we grow revenue for our clients? Watch this session to learn how to make your marketing and advertising efforts something people are going to want to consume.
Google decides which pages on your site are important or most relevant. You can help Google by linking to your important pages and ensuring at least one page is well optimised amongst the rest of your pages for your desired key phrase. Always remember Google does not want to rank ‘thin’ pages in results – any page you want to rank – should have all the things Google is looking for. That’s a lot these days!
Google will select the best title it wants for your search snippet – and it will take that information from multiple sources, NOT just your page title element. A small title is often appended with more information about the domain. Sometimes, if Google is confident in the BRAND name, it will replace it with that (often adding it to the beginning of your title with a colon, or sometimes appending the end of your snippet title with the actual domain address the page belongs to).

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO.
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